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In the heart of Palm Springs, the Coachella Valley Music and Arts festival came and went with a bang, from Lady Gaga‘s extravagant “Mayhem In the Desert” set, to Charli XCX‘s electrifying Brat performance with surprise guests. But this year marks a significant shift for concert culture as the music festival brings in Loop Earplugs as its first official earplug partner.
The collaboration also delivers a limited-edition Loop x Coachella Experience 2 Earplugs that quickly became a go-to accessory for many in attendance.
As the growing awareness of hearing health continues to rise, this partnership encourages users to tear up the dance floor without tearing up their eardrums in the process. With 17 decibels(SNR) of filtered noise reduction, the earplugs, which were sold at both Coachella weekends, ensures clear sound while protecting ears.
Adventuring to the Sahara, Yuma, and Sonora stages, which typically offer lineups of electronic dance music, the Loop earplugs shine when blocking out pounding subwoofers, so you can enjoy the music without sacrificing sound quality or risking hearing damage. Conversations may be muffled with them on, but when a Chase & Status set is happening, who’s is trying to talk?
“The Loop experience is actually made to reduce noise, but not distort it, so that you’re protected and also you’re still in the music, in the festival, in the atmosphere,” Loop co-founder Maarten Bodewes tells Billboard. “Loop started as a way for us to keep enjoying live music experiences without the negative side effects. It’s incredibly rewarding to have Coachella join us on that journey, making hearing protection a more natural, welcome and intrinsic part of live music culture.”
The days of carrot stick-esque foam earplugs that fall out in seconds are over. The limited-edition Loop x Coachella Experience 2 Earplugs provide as much design aesthetic as they do functionally. Inspired by the festivals desert location, the earplugs feature a modern gradient design mixing sky blue and sunset orange for a dusk till dawn aesthetic. They come with multiple sized tips so they stay snug in your ear during any activity the day brings, as well as a matching Loop x Coachella Carry Case and an optional Link connector cord. There is a bit of a learning curve to get them to sit properly in your ear, but after some minor adjustments they fell pretty comfortable for long-term uses.
“From a design perspective, we looked at like what is typical about Coachella,” says Bodewes. “It’s in the desert. It goes from dusk till dawn, and if you look at the color of dusk, it’s more the bluish hue, and dusk is more of a orange hue. So we tried to make it from dusk till dawn.”
As Coachella kicks off the 2025 festival season, Loop is leading the charge in this new era of specially designed hearing protection and quickly becoming a go-to essential for concert goers. Its sleek design, resembling daith piercings, sets it apart from typical earplugs on the market, and adds a element of stylish fun for vibrant festival looks. With an affordable price point, the Loop x Coachella Experience 2 earplugs are a game-changer for live music.
The Loop x Coachella Experience 2 earplugs ($39.95 USD), as well as the duo’s link connector ($29.95 USD), are now available on Loop’s site here.
