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Olivia Rodrigo will be headlining the 2025 Governors Ball in New York on June 7th and Lancôme is in the mood to celebrate.
While the Guts singer and Lancôme brand ambassador takes the stage, the cosmetic brand is hosting Idole House from June 6th through the 8th in New York, an activation to promote their Juicy Tubes, Idole Flutter and Idole Power products. Rodrigo-approved for lips and eyes, the trio is a certified classic, made to transform any look into a statement maker fit for festival season.
Attending guests at the pop-up will have the opportunity to get glam, try out their runway walk on stage and test out their vocals in the recording studio. After all the fun is done, they’ll be taking home some of Rodrigo’s favorite Lancôme products, along with cute Juicy Tube keychains and an exclusive Olivia Rodrigo x Lancôme makeup bag.
Retailing for $25.00, Lancome’s iconic 2000s Juicy Tubes are back and better than ever. The new and improved gloss is positively jam-packed with hydration and shine that makes the lips look fuller without an overly sticky residue. Juicy Tubes boasts 10 shades and 4 hours of lasting hydration, enough to get you through Rodrigo’s sets. The secret is all in the petal-shaped applicator, built to deliver ultra-glossy shine in a variety of finishes from sparkly to cream and jelly. For best results, we recommend opting for a lip liner to create shape before piling on the gloss.
Lash Idôle Flutter Extension Lengthening Mascara
A lash-lengthening mascara with a thin and precise wand.
Looking for instant lash lengthening for an affordable price? Lancôme’s Idole Flutter Extension mascara gets the job done no problem. Retailing for $30.00, the mascara delivers a whopping 75% of length in just a few coats. It’s that simple. The secret lies in Lancôme’s special wax-in-water emulsion formula, which acts to elongate each lash, keeping them up and fluttering for over 24 hours. The elastomer brush is also not too shabby. With over 480+ nano-bristles, the brush works to separate each lash, creating volume and length without looking clumpy and crusty.
Finally, the Idole Power rounds out the trio. True to its name, this perfume packs a punch with fragrance intensity that will last all day long. Retailing for $155.00, this perfume features a woody and fruity scent reminiscent of caramelized, unctuous, candied apples, backed with the vibrant and slightly sweet scent of sandalwood. The Idole Power eau de parfum’s face is Rodrigo, of course, a girl who embodies the youthful, rule-breaking personality of the scent.
Rodrigo is headlining The 2025 Governors Ball alongside top acts like Tyler The Creator, Hozier, Glass Animals and Benson Boone.
