What a difference 10 years can make. That was the last time Billboard tackled the monumental feat of ranking the top R&B artists, dating back to the ‘50s. Michael Jackson, whose grew from his R&B roots to capture the King of Pop crown, ruled over that 2015 tally. Now as the music industry and fans celebrate Black Music Month 2025, Billboard is picking up the “best of all time” gauntlet once again.
Expanding from 35 to 75 entries, this latest iteration kicked off Monday (June 16) with the reveal of the artists ranked 75-51, with subsequent daily unveilings through June 18 when the artists ranked 25-11 were introduced. Now the countdown concludes with the reveal of the list’s top 10 honorees in tandem with today’s Juneteenth holiday (June 19).
Staff discussions on how to go about determining the entries and rankings were, to say the least, heated. Helping to fuel these illuminating and sometimes raucous discourses were generational debates over old school vs. new school. At the same time, “Mount Rushmore” debates were also raging on the social media front, as fans weighed in on which R&B artists — like Jackson, Chris Brown, Luther Vandross, R. Kelly and Usher — truly deserve to have their images carved in stone for all time.
In the end, Billboard staffers agreed on the following criteria: vocal prowess, body of work, career longevity, industry achievements, game-changing influence and enduring generational/cultural impact. While some singers who made the list are also known for their lyrical skills, songwriting wasn’t a major deciding factor in this instance. And legendary singers best known for fronting groups versus their solo work were not included — which means a ranking of the best R&B groups of all time is no doubt in the offing.
In the meantime, any best-of compilation automatically invites naysayers to the party. As these 75 singers are revealed, the expectant clamor will rise in response to our staff’s effrontery in deciding who’s now on or off the list, who’s risen or been dropped or who still has never made this latest version or the 2015 ranking.
More crucial, however, is understanding a chief intention behind Billboard’s 75 Best R&B Singers of All Time. It’s a teachable moment at a time when Black history, culture and its achievements are being erased or revised across the board. Black Music Month originated in 1979 via the efforts of the observance’s co-founders Dyana Williams, Kenneth Gamble and Ed Wright. And each year it drives home an insightful comment made by author/activist Maya Angelou: “You can’t know where you are going until you know where you have been.”
So here’s to the rich past and the unlimited future of the multifaceted jewel that is R&B as the reveal continues. And now a drum roll, please, as the final top 10 artists take center stage.
