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Shakira’s haircare is officially here. Isima launched on July 6, and it’s already flying off the shelf. The haircare line, which means “very” or “extremely” in Spanish, includes eight products ranging from $32 to $42 and they’re all available at Ulta Beauty right now.
With items like a leave-in treatment, mask and curl cream, all of the new products were formulated with the star’s Latin roots in mind. Isima embraces hair diversity with what we like to call a “more is more” approach, with a formula backed by clinical results that guarantee these products actually work.
“I know what it is to feel that you’ve lost a little bit of your confidence when your hair is not where you want it to be,” Shakira said in an interview with InStyle. “During the times when I had less hair because it was broken, it felt like a part of my power was gone. I feel like Samson and Delilah — remember that story [from the Bible] where Samson felt that his energy, his power, came from his hair, and he cut it, and he lost his strength? I feel a little bit like that.”
From clarifying shampoo to scalp serums, each product was formulated with the unique complexities of hair in mind. The scientists behind each product took into consideration various factors like texture, curl type, pattern, porosity and density to create products that work for all. With all that in mind, we’re helping you curate your perfect haircare routine by breaking down our five faves from the collection. We’ll be breaking down formulas, price and best use practices to have your hair looking its best. Wave bye-bye to bad hair days for good.
Everyone needs a shampoo in their haircare routine. This one from Isima is deeply clarifying, meaning it cleans really well. Retailing for $32.00, the Reset Clarifying Shampoo aims at removing dirt and oil build-up on the scalp without stripping your follicles of the natural oils that make the hair healthy and silky smooth.
It’s all thanks to two main ingredients, biotech bisabolol and soapberry extract complex. The biotech bisabolol is a bio-engineered compound that helps reduce the feeling of irritation post-wash. Soapberry extract complex boasts powerful chelating agents that help cleanse and detoxify. For our readers with treated hair, this formula is color-safe and silicone-free, so you won’t have to stress about losing the vibrancy of your dye job after every wash.
Hair oils like this one from Isima are a perfect remedy for hair damage. If you got a little too bleach-happy or you love to straighten or blow-dry your hair without heat protection (we see you and we are low-key judging), then this one’s for you. This formula is jam-packed with emisqualane, a naturally derived emollient, and chilean rosehip seed oil that work in harmony to combat frizz, boost shine and enhance smoothness. If you are on the market for a heat protectant, this oil also works to protect the hair from heat styling up to 450°F.
This reparative serum is a must-have if you want thicker, longer hair. Retailing for $42.00, the Iconic Densifying Scalp Serum hydrates, soothes and fortifies the scalp with help from a mix of lightweight hydrating ingredients like Mexican aloe extract and Peruvian maca root extract. The aforementioned ingredients, in turn, create the ideal environment to support fuller and stronger hair. As we mentioned, each product is clinically tested with results you can easily access if you’re sceptical. Based on a third-party clinical study with 35 participants, 87% agree their scalp feels healthier and more balanced after 4 weeks of use.
This hair mask from Isima is chock-full of peptides that target the scalp, cortex and cuticle, repairing each follicle from root to tip. The formula is patent-pending, full of unique ingredients like GluconaBond™ and FiberSeal™. GluconaBond is an ingredient unique to Isima products that recreates lost hydrogen and ionic bonds, replicating the structure of strands for a reinforced hold. Like its name, FiberSeal smooths and seals cuticles that have been lifted due to damage, actively repairing the hair one treatment at a time.
Who else would you trust with your curls? I mean, Shakira’s curls are pretty legendary. They’re practically a signature for the “She Wolf” singer. The Isima Curls Don’t Lie Curl Perfecting Cream is a gentle curl-defining product that defines each coil without feeling crunchy. The cream combats frizz while hydrating.
Like some of the other products on this list, the curl cream also protects strands from heat up to 450° F, perfect if you want to diffuse your curls. To use, section out damp hair and apply a dime-size amount to each section, applying to each section in a scrunching motion. You can let the product air dry, or you could speed up the process with a diffuser.
