Harry Styles aims to please. On Thursday (July 24), the pop star unveiled a line of NSFW products on his Pleasing website, which is now selling sex toys and lube as part of the lifestyle brand’s “radical pursuit of that which feels good.”
The new “Pleasing Yourself” collection features two products, or “intimacy tools,” that “put pleasure exactly where it belongs: in your hands,” according to an online description. There’s the “Pleasing Double-Sided Vibrator” as well as “The Pleasing Lube.”
Priced at $68, the electronic tool was designed in partnership with author and sex educator Zoë Ligon to “delight a kaleidoscope of bodies, desires and curiosities.” Both products will be available to order “soon.”
The collection comes about four years after Styles announced the launch of Pleasing, which began as a beauty brand selling nail polish and skincare products. The site has since grown to feature apparel, accessories, fragrances and now, adult items.
“It’s starting with nail polish, because that was kind of the birth of what it was for,” the Grammy winner explained to Dazed when he first launched the company in 2021. “Me seeing a color on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails.’ It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
“I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this,’” he added at the time. “It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
Though countless customers are bound to be, well, pleased by the new products, Styles’ fans won’t be totally satisfied until he drops new music. The former One Direction star hasn’t released an album since 2022’s Harry’s House, which spawned the 15-week Billboard Hot 100 No. 1 single “As It Was” and spent two weeks atop the Billboard 200.
In lieu of performing, the singer has been spending time out of the spotlight — though fans do occasionally spot him out and about in seemingly random settings. In May, there was a Styles sighting at Pope Leo XIV’s unveiling at the Vatican, and before that, he popped up in Tokyo to run a marathon.
Check out Styles’ teaser for the new line of products below:
