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BLACKPINK’s JENNIE is going solo once again, but not in the way you might think. After partnering with Beats last year to help promote the brand’s Solo 4 earbuds, the K-Pop star is back and this time with her very own Ruby red collaboration. Unveiled earlier this week, Beats and JENNIE are releasing a special edition colorway of the Solo 4 headphones.
The collab features a Ruby red base with unique “R” and “J” details, and an embellished UltraPlush ear cushion with symbols inspired by the megastar. The headphone are also adorned with an attachable red ribbon, tied into a bow on each side. The fiery, monochromatic design is a nod to JENNIE’s debut studio album, Ruby.
The headphones were launched alongside a new ad campaign featuring the limited-edition device blossoming from a bed of flowers set to the Ruby track “Like Jennie.” Watch the official campaign below.
“Beats has been part of my everyday life and creative process, so collaborating with them in this way feels very special,” said JENNIE in a statement. “I’m excited for people to experience my music in a new way through these headphones.”
The Beats x JENNIE Solo 4 headphones are available beginning today, (Friday, September 5) on Apple’s website and Best Buy for $199.99. Shop below. Also, if you’re in the market for earbuds, the transparent red colorway of the Beats Solo Buds from last year’s campaign featuring the K-Pop star are still available online as well. Shop both headphones below before they sell out.
