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BTS’ V is can now add global ambassador to his lengthy list of achievements.
Beyond being a chart-topping artist with hits such as “Butter” and “Dynamite,” the K-pop sensation just received the savvy title from South Korean cosmetics brand TirTir, a brand hallowed for its commitment to diversity in the Asian beauty scene. V, otherwise known as Taehyung, serves as the brand’s first global ambassador.
On Oct. 28, TirTir dropped a teaser image to Instagram of V’s face eclipsed with a focus on the brand’s Mask Fit Red Cushion, a viral product that has garnered TirTir a ton of buzz because of its extensive shade range — 40 shades total — and seamless, blendable coverage. The wide shade range is almost unheard of, especially for South Korean cushion products, giving accessibility to those who couldn’t use cushion foundations before. The foundation, along with all of TirTir’s products, is available to shop at Ulta Beauty and Amazon.
It was later revealed in other Instagram posts that this “new era” for the brand would be spearheaded by the beloved BTS member, and the fans are loving it. A spokesperson for the brand stated in a press release, “V’s expressiveness and sensibility align closely with TirTir’s direction of ‘individuality and diversity.’ We expect that his influence will allow the brand to connect more deeply with consumers around the world.”
V and BTS are major draws, creating buzz wherever they go. This move from TirTir will expose the brand to an all-new global audience, one that is eager to emulate their fave by shopping products backed by him. The cosmetics brand is owned by Goodai Global, the parent company of other hit South Korean cosmetics brands such as Beauty of Joseon and Round Lab. TirTir was founded in 2016. While the brand’s cushion foundation was the viral winner in 2025, its other product deserves just as much love. We’ve compiled a few of our favorites for you to shop below.
Milky toners have become all the rage in 2025. First, it was Rhode’s Glazing Milk, and then it was Ilia’s The Base Face Milk Essence. Now, TirTir is throwing its proverbial hat in the milky toner ring with its Milk Skin Toner, and it’s just as good as both aforementioned toners. The best part? It’s also the most affordable milky toner we’ve seen on the market yet.
Retailing for $25, the toner is your one stop shop for helping achieve flawless skin thanks to ingredients such as panthenol and ceramide, used to protect and strengthen the skin barrier to maintain hydration. Niacinamide and pro-vitamin B5 also come in clutch to gently brighten the skin, creating an all-over even tone, great for those with constant redness. While regular toners are used to wipe away any dirt, oil or excess makeup, milky toners often come formulated with ingredients that hydrate rather than strip the skin.
Is your skin in distress? TirTir’s SOS Serum is here to help. Retailing for $25, the product features a water-based formula and is utilized to combat dry and dull skin. Youthful skin is all about radiance and elasticity. As we age, that elasticity and radiance wane, leading to wrinkles. This serum is jam-packed with ingredients such as polyglutamic acid that lock in moisture along with adenosine, a naturally occurring nucleoside that may help improve your skin’s elasticity, potentially reducing wrinkles. To use, we’d recommend applying a generous amount post toner, locking in moisture to help give your skin a plump and glossy finish.
Sun protection is non-negotiable. If you aren’t applying sunscreen daily, you run the risk of developing sunspots, aging your face and/or skin cancer. That’s why it’s important to find a sunscreen that fits nicely into your daily routine with a substantial SPF.
TirTir Hydro UV Shield Sunscreen aims to do all that and more. Retailing for $18, the sunscreen boasts SPF 50+, offering a broad-spectrum protection against UVA and UVB rays. It also leaves no dreaded white cast, blending into the skin like any moisturizer. Speaking of moisturizer, this sunscreen is also hydrating thanks to three types of hyaluronic acid found in the formula.
TirTir’s Waterism Glow Tint has 30 shades to choose from, all for just $8. The water-based formula gives the tint a non-sticky weightless feel that stains the lips for up to 12 hours. The finish is soft and wearable, unlike traditional liquid lips. Plus, the extensive shade range gives prospective buyers plenty of opportunity to find their perfect shade.
