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Levi’s shared a look at their latest campaign titled “Behind Every Original” at the 2026 Super Bowl and we spotted a few familiar faces showcasing the brand’s latest styles.
Namely BLACKPINK’s Rosé and Doechii showed of their assets, pun intended, in brand new Levi’s denim. Alongside the two stars, we also spotted Canadian basketball star (and Billboard cover star) Shai Gilgeous-Alexander, German model Stefanie Giesinger and record producer and drummer extraordinaire Questlove. All of those mentioned hold the title of Levi’s global brand ambassadors. The campaign is meant to celebrate the legacy of folks wearing Levi’s spanning the breadth of the Levi’s legacy. The campaign film makes reference to plenty of stars who have famously worn Levi’s, including Bruce Springsteen in his 501’s on the cover of his iconic 1984 album Born in the U.S.A.
On the denim front for all of the musical brand ambassadors, Doechii wore Low Slim Boot cut jeans retailing for $110, while Rosé dons Loose Boot cut jeans, also for $110. Questlove was styled in 505 Regular Fit jeans for $74.95. “When I create something new, I start with myself. Each project begins with a clear vision—one I carefully shape and bring into the world,” Rosé remarked in a statement from the brand, while Doechii quipped, “When you’re making art, you have to be brave enough to do things people are afraid to do, say things people are afraid to say.”
Below, we’ve included styles worn by Rosé and Doechii that you can shop online on Levi’s website. ShopBillboard will highlight pricing, styling and how the item was worn on the musician. Keep reading to shop the musician-approved pieces.
Rosé’s Look
Loose Boot Women’s Jeans
These loose jeans feature a boot-cut and a barrel-like leg. Rosé’s chosen style is casual and stylish.
Rosé’s chosen denim style was the Loose Boot Women’s Jeans, a casual and baggy silhouette with a boot-cut fit, great for lounging or wearing for casual moments. The style retails for $110 and comes in seven colorways with sizes ranging from 23 to 34. The denim has no stretch, something to keep in mind when you shop for your size. As mentioned, this baggier option has a boot-cut fit, meaning it is flared to show off any footwear you wear underneath.
The casual style would look best paired with other casual pieces, a la a hoodie, or a free-flowing blouse and sneakers. Paired with her denim, Rosé wore a baggy Garment Dye Women’s Vintage Oversized Hoodie for $75 in black. The style is made to look distressed with a vintage quality down to the drawstring closures and zipper detailing. This piece is opportune for a layered moment worn over graphic tees or tank tops, or simply worn around the waist.
Garment Dye Women’s Vintage Oversized Hoodie
This zip-up hoodie is meant to look vintage, hence the distressing throughout. The hoodie comes in two colors, Black and Blue.
Rosé’s Levi’s 2026 Super Bowl Look
On top of her appearance in the campaign, Rosé also attended the 2026 Super Bowl with the brand and shared her looks, all hailing from the brand, to her Instagram. The “APT.” singer’s look was a denim on denim moment featuring Levi’s Icon Skirt for $70, paired with a Graphic Essential Sporty T-shirt in black for $30 and a ‘90s Trucker Jacket for $110.
Icon Skirt
This skirt comes in a light wash with a high waist for extra coverage. Sizing for this piece ranges from 23 to 34. We’ve also included a dark-wash version.
The skirt is a mini high-waisted style in a light wash, a flirty and sleek style with little to no stretch. Skirts like these are a staple for most, and for good reason. The skirt is a simple but versatile piece that we’re sure our readers will get a ton of mileage out of styled casually like Rosé. The graphic tee was another “cool girl” touch that has a vintage vibe thanks to the distressed graphics.
It’s a cropped style that is still long enough to hide your tummy, something that lots of people look for when shopping for tees. If the shirt is too cropped for your liking, we’d recommend sizing down for a baggier fit. Finally, the Trucker jacket is a light wash style with a slinky, oversized fit that likely kept the singer cozy during the game.
’90s Trucker Jacket
This jacket is slouchy and stylish with vintage flair from the fit and button closures. Sizing ranges from XS to XL.
Graphic Essential Sporty T-shirt
This graphic tee is black with white lettering and a unique vintage feel. The cropped style comes in sizes XS to XL.
The jacket is collared and has metal buttons that give it a utilitarian quality. Both her skirt and jacket were lightwash, which is truly the key to the “Canadian tuxedo.” If you are going for a denim-on-denim moment, we recommend matching up the washes of your denim items, making for a cohesive look.
Doechii’s Look
Low Slim Bootcut Women’s Jeans
Unlike Rosé’s boot cut style, these Doechii-approved jeans are a slim fit with a low rise. The silhouette comes in four colorways.
Doechii danced around in Low Slim Bootcut Women’s Jeans, also for $110 but in a slim fit and low-rise. The silhouette comes in four colorways, all extremely versatile shades for day-to-day wear. The boot-cut style is seemingly 90s-inspired because of the unique cut, which is extremely flattering on most, if not all, body types, in our opinion. The fit of low-rise can be challenging for some, but partnering your denim with something baggy can combat the low-rise nature of your jeans if you’re worried about showing too much skin. The light wash blue option was Doechii’s pick, an all-American wash that worked well with her top.
Speaking of, Doechii donned the Essential Racer Tank Top for $25, an everyday piece in plain old white. This tank is made of a breathable fabric and features ribbed detailing. It’s long enough to be tucked into denim for a crisp and clean look, or knotted and cropped if you’re looking to show some skin. Tank tops like this one are essential, as the name suggests, for layering and wearing solo. It’s a versatile piece that everyone should have in their wardrobes if they don’t already. You know this tank is good, too, because it has the Doechii stamp of approval.
Essential Racer Tank Top
This tank top is a staple item with a simple ribbed design. The essential tank is available in three colorways.
