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K-pop idols always seem to have the most juicy, hydrated lips around. Their makeup is pretty much perfect, almost infuriatingly so.
If you’ve ever wondered how your faves achieve the perfect pout, then this new Laneige launch might be the answer to all your queries. Made in collaboration with KATSEYE, the South Korean cosmetics brand dropped a JuicePop Box Lip Oil Stain in the shade K-pop Pink. The product is marketed as a mix between a lip stain and a lip oil, offering hydration and pigment with one swipe. The shade is described as a “cool bright pink” and is available now at Sephora for $23. The secret to the stain meets lip oil’s success? The unique formula, which combines 80% oil and 20% water for maximum hydration and staining power.
Laneige JuicePop Box Lip Oil Stain
This is a glossy lip stain that is said to be hydrating because it is oil based. The stain is in the shade K-pop pink.
When applied, the lippie leaves a high-shine finish and a tinge of pink that lasts all day, according to Laneige. The doefoot applicator is curved, meant to mimic the natural shape and curvature of your lips for expert application. Along with this K-pop-certified lip product, Laneige dropped eight other JuicePop shades, including neutral hues and vampy mocha hues, all with that high-shine finish. Each shade features names inspired by music genres like Jazz, Lo-Fi, Pop, Disco and more.
Each shade is said to offer wearers up to 12 hours of long-lasting shine. The lip oil stain is also formulated with peptides, which, according to Laneige, visibly firm and improve elasticity for plumper, more hydrated lips overall. Every lippie comes with a unique cap that features an opening on the top that can be clipped onto keychains or bags.
Speaking of keychains, Laneige also dropped a limited-edition JuicePop Box Lip Tint Wristlet & Keychain to go along with their new lip products. The keychain/wristlet retails for $20 and is affixed with a bright pink strap, inspired by the KATSEYE-approved shade, and two charms, including a pink and black record. The keychain clips to your JuicePop Box lippie securely and can be attached to your bag, belt or keys so you’ll have your lip product with you at all times. The limited-edition launch capitalizes on the ever-popular bag charm trend that is still going strong.
Limited-Edition JuicePop Box Lip Tint Wristlet & Keychain
This limited-edition keychain attaches to your newly-acquired lip stain. The keychain can be worn as a wristlet or attached to your bag or keys to have your lippie wherever you go.
Along with the launch of KATSEYE’s K-pop shade, Laneige dropped a promo video featuring the group and the new lippie. The video was set to the group’s latest track “internet Girl,” which peaked at 29 on Billboard’s Hot 100 charts. The track spent four weeks on the charts in total and was dropped on Jan. 2nd. You can watch the video below.
