Fuse Media, a leading minority-owned media company, and Billboard, the number one music authority in the world, announced Tuesday (March 31) the launch of Billboard Español TV, a new streaming network celebrating music and culture in Spanish for U.S. Latino audiences and beyond.
Billboard Español TV brings the full breadth of Billboard’s unmatched music data, charts and editorial authority to a dedicated FAST destination showcasing Spanish-language programming built around internationally recognized, chart-topping artists and hits. The channel will be available for launch in Q2 2026, delivering programmers broad reach into homes where Spanish-language content and music are priority viewing experiences.
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Billboard Español TV spotlights the hottest emerging Latin American talent alongside globally recognized superstars through artist stories, music-culture programming, and exclusive content that reflects the tastes and influence of Latinos in the U.S., one of the fastest-growing and most influential audiences in the country. The channel takes its name from Billboard’s in-language Spanish website, which was launched just four years ago, and today is the most-visited music website in Spanish in the world. Built on that solid foundation of recognition and credibility, the Billboard Español TV FAST channel arrives in the market backed by a brand with established authority and a strong connection with its audience.
According to industry research, 25% of U.S. music listeners ages 13 and older report listening to Spanish-language music, even as Hispanics represent roughly 19% of the total population, underscoring the genre’s mainstream reach across streaming platforms and charts.
That momentum extends to viewing behavior: Nielsen reports that Hispanic audiences spend approximately 55.8% of their total TV time streaming, outpacing the U.S. average and ranking among the most engaged streaming audiences in the market.
These trends are increasingly reflected in the broader cultural mainstream. At the 2026 Grammys, Bad Bunny’s Debí Tirar Más Fotos became the first Spanish-language album to win album of the year, while his Super Bowl headlining performance further underscored Spanish-language music’s durable appeal across audiences well beyond Spanish-dominant listeners.
“Billboard Español TV is more than a channel; it’s a reflection of how Latin music and Latino culture are woven into the fabric of American mainstream culture,” said Patrick Courtney, chief business officer, Fuse Media. “From pop, to regional Mexican, to urbano and legendary acts, this channel connects audiences to the stories behind the songs they care about, while giving advertisers access to passionate, culturally engaged fans at scale.”
Billboard Español TV will showcase programming driven by Billboard’s industry-leading charts and editorial expertise, including:
- Chart highlights, artist features, and deep dives into English and Spanish-language hits
- Music documentaries and artist profiles shaped by Billboard’s data and reporting
- Original series covering genre trends, culture, and fan-first moments
- Exclusive premieres and curated showcases celebrating Latin music across genres
- Live coverage of red carpets at some of music’s top events
“Giving Spanish-speaking music fans access to the artists they love in environments that feel native and meaningful is at the heart of what Billboard Español TV represents,” said Dana Droppo, chief brand officer, Billboard. “Partnering with Fuse Media enables us to bring Billboard’s authority in the music world, our trusted insights and storytelling into a FAST platform built for discovery, engagement, and cultural resonance.”
Billboard Español TV complements Fuse Media’s growing FAST portfolio by offering advertisers a premium environment with clearly defined audience segments and cultural relevance. The channel reinforces the power of Spanish-language music and culture within the broader entertainment ecosystem while providing measurable engagement and scale.
