Brandon Todd
A packed calendar, a camera roll full of memories and plenty of reasons to get ready, Billboard Latin Music Week brought the energy to Miami, and SharkNinja tapped into something that starts before the first song: the excitement of getting ready for a big moment. Beauty and personal style are part of how fans express themselves, making the week a natural setting to discover the Shark Beauty lineup. From discovering a new tool to adding one last touch before stepping into the crowd, the partnership helped guest feel confident, show their personality and get ready for their next big moment.
On Monday evening, October 19, at Billboard’s Latin Power Players event at Faena, SharkNinja gifted Shark™ Depuffi™ devices to honorees and attendees. As the industry gathered to celebrate the people powering Latin music, guests left with something to power their own self-care routines.
On Wednesday, the energy shifted to Wynwood Marketplace for Billboard’s En Vivo concert. SharkNinja brought beauty, glam and refreshment into the mix. Hair touch-ups using the Shark FlexStyle® NextGen: IonCurl and Shark Glam™ multi-stylers, plus a glow bar gem station, helped attendees level up their looks before heading out to enjoy the show. Meanwhile, And between performances, Shark® ChillPill™ and frozen drinks from Ninja SLUSHi® Max machines offered a chance to escape the Miami heat.
Brandon Todd
Brandon Todd
While live performances kept the crowd moving, the footprint gave guests another reason to gather, discover and linger between songs. The discoveries extended to Faena Forum, where attendees at the daytime panels Monday through Wednesday received SharkNinja gift cards, offering a chance to explore the brand and find a new favorite. Tucked into Insider totes, the gift cards brough a little of that discovery home, inviting attendees to make SharkNinja a part of their everyday routines. From daytime surprises to concert-night cool, SharkNinja added plenty of color to an already unforgettable week.
Brandon Todd
